Analisis Kepuasan Terhadap Green Transportation

Abstract

ABSTRACT

SALVINA. Analysis of Satisfaction against Green Transportation. Supervised by AKBAR RIZKI and INDAHWATI.

             One of the stages of the Green Campus 2020 program as an effort of IPB towards World Class University (WCU) is to carry out the Green Transportation (GT) movement. Buses, electric cars, bicycles and electric motorcycle taxis are the GT transportation modes in IPB. The purpose of this study was to determine the level of satisfaction of GT users and identify attributes that are important and need to be improved so that the GT service system can be improved. This study uses survey data conducted by researchers on undergraduate students who use GT transportation mode in the past week. The sampling method used is random layered sampling with layers in the form of faculties. The analytical methods used are Importance Performance Analysis (IPA), Customer Satisfaction Index (CSI), biplot analysis, and simple correspondence analysis. The CSI value obtained is 2.96 (1-4 scale) with a CSI percentage of 74% in other words the user is satisfied with the service he receives. The aspects that need to be improved are aspects of empathy and reliability on electric cars and assurance on bicycles, while other aspects have been considered good. Biplot analysis shows the diversity of satisfaction obtained from aspects (reliability, empathy, tangibles, assurance, and responsiveness) is the same. Simple correspondence analysis shows students of the Faculty of Veterinary Medicine (FKH), Faculty of Animal Husbandry (FAPET), Faculty of Forestry (FAHUTAN), and General Competency Education Program (PPKU) often use electric cars. Faculties that often use buses are Faculty of Agriculture (FAPERTA), Faculty of Agricultural Technology (FATETA), Faculty of Fisheries and Marine Sciences (FPIK) and Faculty of Mathematics and Natural Sciences (FMIPA). The mode of bicycle transportation cannot be characterized in any faculty because at least the respondents use it.

Keywords: biplot, green transportation,  IPA-CSI, simple correspondence