Internet Adoption Analysis in Small and Medium Enterprises of the Tourism Coastal Areas of East Java (Case Study of Regional District Malang)

Abstract

This study originated from attraction of researchers about tourism and technology will be the factors which
driving the Indonesian economy. One of the potential of Indonesia is a coastal tourist area since Indonesia is an
archipelago. Recently the user of technology and information systems are increasingly in many ways. Researchers
interests to studying how the progress of use of technology in the tourism sector, so that the outcomes of this research can
provide input to the world of education on the design of technologies needed by Small-Medium-Enterprise (SME)
specialized in the tourism sector as well as providing information on portrait of SME in the tourism sector, especially in
the coastal area of the district of Malang. The plan of this study will be devoted to SME around the beach resort with
interviews, questionnaires, direct observations, carried out under the framework Technology-Organization-Environment
(T-O-E) according to the study Ghobakhloo, Arias-Aranda, Benitez-Amado, in 2011, Kuan and Chau research in 2001,
and Zhu and Kraemer in 2005 that has been developed by researcher from the original research. This research is focused
on discussing the adoption factors internet on SME in the beach area of Malang district, especially in the field of
technology in the framework of Technology-Organization-Environment. Data processing is done by using Path Analysis
supported by SPSS application and AMOS application. Outcomes of this study is expected to be a new discourse in the
technological development in the information technology sector as well as inputs for developers of potential coastal
tourist areas.
Keywords: Tourism, Small-Medium-Enterprise, Multivariate Analysis, Path Analysis, Technology, Organization,
Environment.